On the Online Journalism Review website it is written that "The ethics of online journalism are, ultimately, no different than the ethics of journalism...That said, here are some basic qualities that any good online writer ought to demonstrate..."
OJR goes on to list 5 core ethical principles for online journalism:
1. No plagiarism
2. Disclose, disclose, disclose
3. No gifts or money for coverage
4. Check it out, then tell the truth
5. Be honest
Click here for the OJR ethics of online journalism article in its entirety.