Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute
Just Released
A landmark study on what people watch and why.
The most exhaustive study ever of local TV news - what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.
by Steve Buttry, Director of Tailored Programs - American Press Institute (API)
Aug 20, 2007 - Tips for editors and managers for working effectively with reporters when you don't have time to sit down for coaching sessions or brainstorming.
Tips for writing "letters to the editor," which when effective are short comments that make one simple point. Examples of effective letters to the editor accompany this tool.
CCJ's Chairmen examine the concept of the "Interlocking Public," which posits that media should recognize through diverse content that everyone is "interested and even expert in something."