Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute
Just Released
A landmark study on what people watch and why.
The most exhaustive study ever of local TV news - what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.
by Steve Buttry, Director of Tailored Programs - American Press Institute (API)
Aug 20, 2007 - Tips for editors and managers for working effectively with reporters when you don't have time to sit down for coaching sessions or brainstorming.
While linking and other technologies can greatly enhance the user experience on online news sites, the distinction between independent editorial content and paid promotional information should remain clear.
Online media can take us and our readers to places journalism hasn't been before. And in those places, our values may seem to be obstacles or antiques.