Completely updated and revised
"The most important book on the relationship of journalism and democracy published in the last fifty years." – Roy Peter Clark, The Poynter Institute
Just Released
A landmark study on what people watch and why.
The most exhaustive study ever of local TV news - what helps ratings, what drives viewers away, and what editorial approaches and story-telling techniques most influence viewership.
by Steve Buttry, Director of Tailored Programs - American Press Institute (API)
Aug 20, 2007 - Tips for editors and managers for working effectively with reporters when you don't have time to sit down for coaching sessions or brainstorming.